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How Graphic Liners Are Taking Over Gen Z Makeup Reels

Bold liner styles meet high-speed storytelling. Explore how graphic eyeliner trends dominate reels and how Admigos animates their viral transformation.

25 Jun'25

By Amanda

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How Graphic Liners Are Taking Over Gen Z Makeup Reels

How Graphic Liners Are Taking Over Gen Z Makeup Reels

When Eyeliner Becomes Art and Content

Once upon a time, eyeliner just followed your lash line. But now? There are patterns, colours and even shapes.

The graphic eyeliner trend isn’t just a look; it’s a fashion statement. One that Gen Z speaks fluently through Reels, TikTok, and 10-second swipe stories.

“Graphic liner is the new eye contact,” says beauty creator @fentyfantasy. “It’s how we show mood, mood swings, and mascara-level main character energy—all in a flick.”

What Is a Graphic Eyeliner?

Forget your classic cat eye. Graphic liners are:

  • Abstract shapes floating above or below the lid
  • Negative space cutouts
  • Double wings, dotted lines, reversed flicks
  • Colour blocking with pastels, neons, and gloss overlays

They’re less makeup, more visual art. Perfect for scroll culture, where you’ve got under 6 seconds to make someone stop, stare, and maybe try it themselves.

Why Gen Z Is Obsessed

Gen Z doesn’t care if it’s “too much.” Too much is just enough. And in a world flooded with beige palettes, graphic liner is bold and bright.

The bold liner style also aligns with Gen Z’s love for fluid identities, gender-blurred beauty, and individualist expression. You can wear geometric black liner with a hoodie. Or neon pink dots and still be “clean girl.”

It’s about contrast, colour, confidence, and most importantly, content.

Reels Format: Symmetry, Swipe, Story

What makes a graphic liner reel go viral? It’s not just the makeup. It’s how it builds the reveal. Here are 3 top-selling storytelling patterns:

1. Swipe Symmetry

Split-screen style: bare eye on left, graphic liner on right.  Easy for visual comparison + instant transformation.

2. Layered Build

Each second adds a shape: line → flick → fill → colour.  Keeps the viewer watching till the final form.

3. Shock Flip

Start with a soft, natural look. Then snap cut to bold graphic.  Surprise = dopamine = replay.

“A successful graphic liner reel is like a short film,” says Admigos Creative Director Priya Sen. “Each frame tells a part of the story even if it’s just eyeliner.”

Animated Eyeliner? It’s a Thing Now

Brands like Admigos don’t just animate sparkles and lashes anymore. They're helping brands create step-by-step 3D liner transformations, showing how a bold look comes together without physically applying it.

They focus on

  • Tutorial content without mess
  • Perfect angles + zooms
  • Custom colour + liner brush design per brand
  • Visual clarity, even in fast edits

Product Collabs That Could Work Magic

Some graphic liners that you should give a shot:

  1. NYX Vivid Brights Liner Ultra-pigmented, waterproof. Neon-ready. 
  2. Suva Beauty Hydra FX Water-activated cake liners, perfect for colour blocking. 
  3. About-Face Matte Fluid Eye Paint Creamy, blendable, liner-turned-shadow potential.

Looks to Try (and Film)

Want to jump on the trend? Try these swipe-worthy styles:

  • Floating Crease Curve: A clean swoop above the eyelid
  • Negative Wing Flick: No-fill outline with sharp points
  • Twin Colour Split: One eye neon, one eye matte black
  • Freestyle Dot + Line Combo: Like a constellation on your face

Each of these styles shoots beautifully in daylight or under LED light, especially with zooms, pans, or soft focus.

If the eyes are the windows to the soul, then graphic liner is the frame Gen Z chooses to decorate them with. Bright, bold, and bursting with identity.

For brands? This is your moment. Liner isn’t just a product anymore but a storytelling tool, and brands like Admigos are ensuring that the story hits swipe-right status every time.

#GraphicLiner #Eyeliner #GenZmakeup #MakeupReels #GenZLiner #MakeupForGenZ

— By Amanda

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