25 Jun'25
By Amanda
How Graphic Liners Are Taking Over Gen Z Makeup Reels
Once upon a time, eyeliner just followed your lash line. But now? There are patterns, colours and even shapes.
The graphic eyeliner trend isn’t just a look; it’s a fashion statement. One that Gen Z speaks fluently through Reels, TikTok, and 10-second swipe stories.
“Graphic liner is the new eye contact,” says beauty creator @fentyfantasy. “It’s how we show mood, mood swings, and mascara-level main character energy—all in a flick.”
Forget your classic cat eye. Graphic liners are:
They’re less makeup, more visual art. Perfect for scroll culture, where you’ve got under 6 seconds to make someone stop, stare, and maybe try it themselves.
Gen Z doesn’t care if it’s “too much.” Too much is just enough. And in a world flooded with beige palettes, graphic liner is bold and bright.
The bold liner style also aligns with Gen Z’s love for fluid identities, gender-blurred beauty, and individualist expression. You can wear geometric black liner with a hoodie. Or neon pink dots and still be “clean girl.”
It’s about contrast, colour, confidence, and most importantly, content.
What makes a graphic liner reel go viral? It’s not just the makeup. It’s how it builds the reveal. Here are 3 top-selling storytelling patterns:
Split-screen style: bare eye on left, graphic liner on right. Easy for visual comparison + instant transformation.
Each second adds a shape: line → flick → fill → colour. Keeps the viewer watching till the final form.
Start with a soft, natural look. Then snap cut to bold graphic. Surprise = dopamine = replay.
“A successful graphic liner reel is like a short film,” says Admigos Creative Director Priya Sen. “Each frame tells a part of the story even if it’s just eyeliner.”
Brands like Admigos don’t just animate sparkles and lashes anymore. They're helping brands create step-by-step 3D liner transformations, showing how a bold look comes together without physically applying it.
They focus on
Some graphic liners that you should give a shot:
Want to jump on the trend? Try these swipe-worthy styles:
Each of these styles shoots beautifully in daylight or under LED light, especially with zooms, pans, or soft focus.
If the eyes are the windows to the soul, then graphic liner is the frame Gen Z chooses to decorate them with. Bright, bold, and bursting with identity.
For brands? This is your moment. Liner isn’t just a product anymore but a storytelling tool, and brands like Admigos are ensuring that the story hits swipe-right status every time.
#GraphicLiner #Eyeliner #GenZmakeup #MakeupReels #GenZLiner #MakeupForGenZ
— By Amanda
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